Privacy · UK GDPR & PECR

Privacy Policy

This notice explains what personal data How Many Camels Am I Worth processes, why we use it, who receives it and the choices and rights available to you.

Updated: 11 August 2026 United Kingdom Plain-English notice

1. Privacy at a glance

The short version: the camel calculator calculates your result in your browser and does not submit its answers to our website database. Our hosting provider receives ordinary request and security data. We use Microsoft Clarity to understand site use, and some pages may use Google AdSense. Those services can process device and usage information as described below. We do not sell your personal data.

This Privacy Policy applies when you use howmanycamelsamiworth.co.uk (the “Site”) or contact us. It should be read with our Cookie Policy, Advertising & Cookies Policy, Terms of Use and Disclaimer.

Simply visiting the Site does not mean that you consent to optional cookies or optional uses of personal data. Where we rely on consent, we ask for a clear choice and you may withdraw that consent.

2. Who we are

The owner and operator trading as How Many Camels Am I Worth is the controller of personal data processed for the Site. A controller decides why and how personal data is used.

Controller contact details

Trading name:
How Many Camels Am I Worth
Website:
howmanycamelsamiworth.co.uk
Privacy email:
privacy@howmanycamelsamiworth.co.uk
Contact page:
Contact us

3. Personal data we process

Data categories and sources
CategoryWhat it can includeHow we obtain it
Calculator answersAge range, height and the appearance, personality or lifestyle options you selectThe calculator uses these answers in your browser. Its code does not submit them to our website database. Microsoft Clarity masks text entered in input fields and selections in drop-down fields before upload, although it may record that an interaction occurred.
Hosting and security dataIP address, date and time, requested page, browser or device information, referring page, and error or security eventsGenerated when your browser requests a page and processed by our hosting and security providers.
Clarity usage dataPseudonymous browser or session identifiers, pages viewed, approximate location, referrer, device and browser details, clicks, scrolling, pointer movements, performance events, page layout and masked session-replay dataCollected through the Microsoft Clarity tag and similar technologies, subject to the consent settings that apply to your visit.
Contact dataYour name, email address, message and any information you choose to includeProvided when you email us or use the contact form.
Consent recordsYour cookie choices, time of choice and consent-management identifierGenerated when you use our cookie or privacy controls.
Advertising dataCookie or device identifiers, IP address, page and ad interactions, browser or device information, and advertising preferencesProcessed by Google and its advertising partners if AdSense is enabled on a page, according to your choices and applicable law.

We do not ask you to create an account. We do not intentionally collect special-category data, criminal-offence data or payment information through the calculator. Please do not include sensitive information in a message to us unless it is necessary.

4. Why we process data and our legal bases

Purposes and UK GDPR legal bases
PurposeData involvedLegal basis
Deliver pages, maintain availability and diagnose faultsHosting, request and error dataOur legitimate interests in operating a reliable website
Prevent abuse and protect the SiteHosting and security dataOur legitimate interests in network and information security; legal obligation where a specific law requires processing
Reply to enquiries and manage privacy requestsContact data and correspondenceOur legitimate interests in communicating with visitors; legal obligation when handling a data-protection request
Understand navigation, usability and technical performance through Microsoft ClarityClarity usage and session dataConsent where required for analytics cookies or similar technologies; legitimate interests only for strictly limited processing that applicable law permits without consent
Display, measure and fund the Site through Google AdSense where enabledAdvertising and consent dataConsent for non-essential advertising cookies and related personalisation; other limited processing only where Google and the Site have a valid legal basis
Establish, exercise or defend legal claims and comply with binding requestsRelevant recordsLegitimate interests or legal obligation, depending on the circumstances

Where we rely on legitimate interests, we consider whether the processing is necessary and whether your privacy rights outweigh our interests. You may object to this processing as explained in section 9.

The calculator produces a light-hearted entertainment result. It is not used to make a decision that has legal or similarly significant effects on you.

5. Cookies, similar technologies and your choices

Cookies are small files placed on a device. Similar technologies include local storage, pixels, tags and scripts. The Site may use:

  • Strictly necessary technologies to deliver security and remember your privacy choices. These do not require consent where the legal exemption applies.
  • Microsoft Clarity analytics technologies to provide usage statistics, heatmaps and session replays. Clarity may use first- and third-party cookies such as _clck and _clsk. Its cookie list can change, so our Cookie Policy and Microsoft’s documentation provide the current detail.
  • Google AdSense advertising technologies on pages where advertising is enabled. Google and advertising partners may place or read cookies, use web beacons, or process IP addresses and device information to deliver and measure ads.

We do not currently use Google Analytics. We do use Microsoft Clarity; it is therefore not accurate to describe the Site as having no analytics or no tracking technologies.

Your choice: you should be able to accept, reject or customise non-essential technologies through the Site’s consent message and reopen those choices through a persistent “Privacy choices” or cookie-settings control. Rejecting optional technologies must not prevent you from using the calculator. You can also delete stored cookies through your browser.

Withdrawing consent does not affect processing that occurred lawfully before withdrawal. See our Cookie Policy for a service-by-service cookie table and instructions.

6. Who receives personal data

We do not sell or rent your personal data. We disclose data only where needed to operate the Site, follow your choices, meet legal obligations or protect legal rights. Recipients may include:

  • Hosting, content-delivery and website-security providers, which process request, log and diagnostic data to deliver and protect the Site.
  • Microsoft Clarity, which helps us understand how visitors navigate and interact with pages using behavioural metrics, heatmaps and reconstructed session replays. Clarity records page structure and interaction events; input-box and drop-down content is masked before upload. Read the Microsoft Clarity privacy disclosure guidance and Microsoft Privacy Statement.
  • Google AdSense and advertising partners, if ads are enabled. Third parties may place and read cookies or use web beacons and IP addresses as a result of ad serving. Read how Google uses data from partner sites and manage advertising preferences in My Ad Center.
  • Contact and email providers, which transmit or store messages you send to us.
  • Professional advisers, courts, regulators or public authorities where disclosure is necessary for advice, legal claims or compliance with a binding requirement.
  • A purchaser or successor if the Site or its operating business is sold or reorganised, subject to appropriate safeguards and notice where required.

7. International data transfers

Some service providers, including Microsoft and Google, operate internationally. This means personal data may be processed outside the United Kingdom, including in the United States.

Where UK data-protection law requires a transfer safeguard, we rely on an applicable UK adequacy regulation or contractual safeguards such as the UK International Data Transfer Agreement or the UK Addendum to approved standard contractual clauses, together with supplementary measures where appropriate. The exact mechanism can depend on the provider, recipient and destination. Contact us if you would like information about the safeguards relevant to a particular transfer.

8. How long data is kept

We keep personal data only for as long as needed for the purpose for which it was collected, including security, accounting and legal requirements. The periods or criteria currently used are:

Retention periods and criteria
DataRetention
Calculator answersNot stored in our website database by the calculator.
Microsoft Clarity dataMicrosoft states that ordinary playback data is retained for 30 days; click and heatmap data, and labelled or favourited sessions, may be retained for up to 9 months.
Contact messagesKept until the enquiry is resolved and then normally for up to 12 months, unless a longer period is needed for a complaint, legal claim or legal obligation.
Hosting and security logsKept for the hosting provider’s configured operational and security period, then deleted or aggregated unless an event requires longer investigation. You may contact us for the current provider-specific period.
Consent recordsKept for the duration needed to demonstrate and apply your current choice, then refreshed or deleted according to the consent provider’s settings.
Google advertising dataControlled by Google and relevant advertising partners under their published retention schedules and your advertising choices.

9. Your data-protection rights

Depending on the circumstances and the legal basis, UK data-protection law may give you the right to:

  • ask for access to personal data we hold about you;
  • ask us to correct inaccurate or incomplete data;
  • ask us to erase data or restrict its use;
  • object to processing based on legitimate interests or to direct marketing;
  • receive certain data in a portable format where the right applies;
  • withdraw consent at any time where processing is based on consent; and
  • raise a concern with the Information Commissioner’s Office.

Email privacy@howmanycamelsamiworth.co.uk to exercise a right. Please describe your request and the email address or interaction concerned. We may ask for proportionate information to verify identity. We normally respond within one month. Where the law allows more time for a complex or numerous request, we will explain this within the first month.

Rights are not absolute, and an exemption may apply. We do not normally charge a fee, but the law permits a reasonable fee or refusal in limited cases involving manifestly unfounded or excessive requests.

10. Under-18s

The Site and its analytics setup are intended for adults and are not directed at anyone under 18. We do not knowingly ask an under-18 user to create an account or provide personal data. If you are under 18, please do not send personal information through the contact form or by email.

If you are a parent or guardian and believe a child has sent us personal data, contact privacy@howmanycamelsamiworth.co.uk. We will investigate and delete the data where appropriate.

11. How we protect data

We use proportionate technical and organisational measures designed to protect personal data. These include HTTPS encryption in transit, access controls, software updates and restricting data collection to what is needed. No website or transmission method can be guaranteed completely secure.

If a personal-data breach occurs, we assess the risk and notify the ICO and affected people where UK law requires us to do so.

The Site links to external sources and may provide share links to services such as WhatsApp, Facebook or X. A normal link does not send calculator answers to that service. If you follow a link or choose to share, the external service receives information according to its own privacy policy. We are not responsible for third-party sites.

13. Changes to this policy

We review this policy when the Site, its service providers or legal requirements change. The “Updated” date shows the latest revision. If a change materially affects how we use personal data, we will provide a prominent notice and request fresh consent where required.

14. Questions and complaints

Please contact us first if you have a concern so that we can investigate. You may also complain at any time to the Information Commissioner’s Office (ICO), the UK data-protection regulator.

Information Commissioner’s Office

Website:
Make a complaint to the ICO
Telephone:
0303 123 1113
Post:
Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

15. Contact us

Updated 11 August 2026  ·  Terms  ·  Cookies  ·  Disclaimer  ·  Contact